Project:
Equinox X Form
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Experiential
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Creative Direction
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Design
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Film
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Luxury
Bringing Design To Form.
Taking place at FORM, a wellness and innovation festival in the visionary eco-city of Arcosanti, Arizona, we helped Equinox concept, design and produce a dual-purpose training space and visually arresting art installation in the heart of the festival grounds, taking the form of the Equinox logo's signature broken 'O'. The two-day event brought Equinox's core ethos of high-performance living to a like-minded community, promoting the brand's highest level of personal training known as Tier X.