In support of Diesel's FW18 Haute Couture line, a retail booth activation was concepted, produced and executed at Hypebeasts's inaugural Hypefest in Brooklyn, NY. Acting as the central element, a multimedia art installation was conceived that featured 40 LED panels, 12 computer monitors, illuminated CNC die-cut logos, video call user interface and LED messaging ticker providing guests an interactive experience that changed throughout the day.

A range of 13 pre-treated content takeovers was mixed live with user-generated content by our on-site VJ, giving users a unique experience upon repeat visits to the booth. Additional activation elements included a hero product display, custom POS counter and 100 exclusive Gucci Mane poster takeaways. Guests created personalized campaign content through a custom video call interface. 5-second videos were emailed to users and projected onto the media wall with existing campaign content. Day of programming included a Gucci Mane/Renzo Rosso appearance and customized apparel by Henri Bolt aka Trihumph.