Planet OMEGA made its U.S. debut in New York City with a 12-day immersive exhibit at the iconic Chelsea Factory, showcasing the brand's rich history and cultural significance. Previously seen in Shanghai and Europe, this iteration highlighted OMEGA's seven brand pillars through interactive storytelling, curated installations, and high-profile events.

The East Hall hosted the Planet OMEGA exhibit, while the West Hall functioned as a multi-purpose area for public access and VIP gatherings. Key moments included a grand opening event with Nicole Kidman, a Bond dinner hosted by Daniel Craig, and an Olympic panel featuring Allyson Felix and Nathan Chen. With a custom-designed entrance, soundscapes, and a bar that transitioned from cafe to cocktail lounge, the experience seamlessly combined luxury, brand storytelling, and viral moments, elevating OMEGA's global presence.