To launch designer Yohji Yamamoto's new "Love, Yohji Yamamoto" collection, Y-3 held a launch party in their SoHo New York store. The night celebrated a store-wide theme of love, featuring a customizable "Love Wall" as the backdrop for Polaroid photograph takeaways. Dressing rooms were additionally transformed into an intimate space for tarot readings while a typewriter poet created personalized postcards inspired by guests' descriptions of loved ones. Complete with eats by Katz's Delicatessen, the evening brought alive the iconic Y-3 brand and ensured all partygoers that the capsule collection was one to be adored.