Inspired by '90s skate and rave culture, A$AP Rocky and Under Armour teamed up with former pro skater and footwear designer Dave Mayhew to bring to life the SRlo sneaker. As the first drop of the shoe, a multi-level pop-up event took place in Harlem through a three-story activation space, composed of a pro-level skatepark, immersive retail experience, and celebratory rave.