Making its Shanghai Fashion Week debut as the opening show at Taipinghu Xintiandi, we helped Reebok concept, design and produce a large-scale runway show, including an unexpected exhibition and climactic performance by Future. Reebok's relentless individuality and return to their iconic vector logo was celebrated with an exploration of the interplay of light and dark. We chreographed all elements of the AW19 show, including music, lighting and the runway walk. From creative direction to design execution, we solidified Reebok as an expectation-defying brand, reinforcing its uninhibited ethos to attendees and a global audience, tuning in via livestream.