Launching the debut collection with fashion powerhouse Victoria Beckham, a Launch Party and Press Preview was creatively directed, produced and managed for Reebok. Hosted at LES staple, The Flower Shop, the Launch Party integrated campaign imagery, compelling performances, and collection elements to create something elevated, but familiar, for a mix of downtown cool kids and industry insiders. The following day, key members of the press were invited to Ludlow House for a first look at the collection. Custom-fabricated product displays, an intimate conversation between Victoria Beckham and Melody Eshani and small group Q&As with Victoria provided a deeper look into the collection's inspiration.